- Видео 346
- Просмотров 104 720
Account Management Skills
Великобритания
Добавлен 17 июл 2014
Hello and welcome to Account Management Skills!
Typically I get invited in by owners or leaders of creative agencies (PR, advertising, promotions, marketing, digital, performance, experiential etc) who are frustrated their client service team are not growing the existing client business and don't have client development plans in place.
I am also contacted by account managers in creative agencies who are struggling to get promoted to the next level, want to increase their confidence with the client but haven't receive any training or coaching in how to manage clients, grow business and develop their skills. They feel this is limiting their career progression.
I don’t suppose any of this sounds familiar? If so, come over to accountmanagementskills.com to take the client growth quiz and find out how you are doing with client development.
Typically I get invited in by owners or leaders of creative agencies (PR, advertising, promotions, marketing, digital, performance, experiential etc) who are frustrated their client service team are not growing the existing client business and don't have client development plans in place.
I am also contacted by account managers in creative agencies who are struggling to get promoted to the next level, want to increase their confidence with the client but haven't receive any training or coaching in how to manage clients, grow business and develop their skills. They feel this is limiting their career progression.
I don’t suppose any of this sounds familiar? If so, come over to accountmanagementskills.com to take the client growth quiz and find out how you are doing with client development.
Why agencies need to re-think project management, with Jack Skeels
Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency.
This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very compelling case for the fact that teams work more effectively when managed less, not more.
During this chat we cover:
• why agencies should be asking themselves what they need to start unmanaging rather than managing the origin of project management, and why it doesn't work in an uncertain environment like an agency.
• how less management can boost p...
This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very compelling case for the fact that teams work more effectively when managed less, not more.
During this chat we cover:
• why agencies should be asking themselves what they need to start unmanaging rather than managing the origin of project management, and why it doesn't work in an uncertain environment like an agency.
• how less management can boost p...
Просмотров: 22
Видео
Why selling to prospects and clients is different, with Tim Riesterer
Просмотров 3721 день назад
Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in this area, but he also has a background workin...
How agencies stand out or die, with Gareth Healey
Просмотров 38Месяц назад
Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and his advice for other agency owners who want to pr...
How to win without pitching, with Shannyn Lee
Просмотров 60Месяц назад
Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business and you'd like to know how to do that without hav...
From laptop business to multi million dollar agency, with Jarrod Lopiccolo
Просмотров 30Месяц назад
Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his advice for other agency owners who may want to d...
How a workshop culture builds high performing agency teams, with Alison Coward
Просмотров 502 месяца назад
How a workshop culture builds high performing agency teams, with Alison Coward
Selling your agency in 2024, with Jonathan Baker
Просмотров 552 месяца назад
Selling your agency in 2024, with Jonathan Baker
Why the agency business model isn't working, with Michael Farmer
Просмотров 1263 месяца назад
Why the agency business model isn't working, with Michael Farmer
How to manage a remote agency team, with Gustavo Razzetti
Просмотров 464 месяца назад
How to manage a remote agency team, with Gustavo Razzetti
How to price to maximise profit - with Alfie Wenegieme
Просмотров 784 месяца назад
How to price to maximise profit - with Alfie Wenegieme
Agency strategy and predicting the future with AI, with Nikolas Pearmine
Просмотров 955 месяцев назад
Agency strategy and predicting the future with AI, with Nikolas Pearmine
How to Sell, with Marcus Cauchi and Benjamin Dennehy
Просмотров 1,6 тыс.5 месяцев назад
How to Sell, with Marcus Cauchi and Benjamin Dennehy
Agency project management and service delivery, with Joanne Reid, Cactus
Просмотров 1736 месяцев назад
Agency project management and service delivery, with Joanne Reid, Cactus
How to escape the daily grind of agency ownership, with Karl Sakas
Просмотров 616 месяцев назад
How to escape the daily grind of agency ownership, with Karl Sakas
Bonus episode 5 of 5: How to get account managers adding value to your agency from Day 1
Просмотров 646 месяцев назад
Bonus episode 5 of 5: How to get account managers adding value to your agency from Day 1
Bonus episode 4 of 5: How to get your account managers to ask better questions
Просмотров 506 месяцев назад
Bonus episode 4 of 5: How to get your account managers to ask better questions
Bonus episode 3 of 5 - Do your account managers know how to run an effective client meeting?
Просмотров 566 месяцев назад
Bonus episode 3 of 5 - Do your account managers know how to run an effective client meeting?
Bonus ep. 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers
Просмотров 546 месяцев назад
Bonus ep. 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers
Bonus ep.1 of 5: Why your account managers need entrepreneurial skills
Просмотров 666 месяцев назад
Bonus ep.1 of 5: Why your account managers need entrepreneurial skills
How creative strategy and account management work together in an agency, with Free Partners
Просмотров 1627 месяцев назад
How creative strategy and account management work together in an agency, with Free Partners
How to improve performance and reduce stress, with David Meikle
Просмотров 857 месяцев назад
How to improve performance and reduce stress, with David Meikle
What's wrong with agency new business and how to fix it, with Benjamin Dennehy
Просмотров 1,3 тыс.8 месяцев назад
What's wrong with agency new business and how to fix it, with Benjamin Dennehy
How agency leaders can help account managers to grow existing client business, with Jenny Plant
Просмотров 1148 месяцев назад
How agency leaders can help account managers to grow existing client business, with Jenny Plant
A creative director's perspective on account management, with Joey Tackett
Просмотров 1669 месяцев назад
A creative director's perspective on account management, with Joey Tackett
AI for Account Managers webinar, with Roy Murphy & Jenny Plant
Просмотров 37610 месяцев назад
AI for Account Managers webinar, with Roy Murphy & Jenny Plant
What's a true 'win-win' deal? - Mike Lander
Просмотров 2310 месяцев назад
What's a true 'win-win' deal? - Mike Lander
I don't have to love what the client loves - Andy Kaye
Просмотров 2210 месяцев назад
I don't have to love what the client loves - Andy Kaye
Establishing an AI taskforce within your agency, Dale Bertrand
Просмотров 1310 месяцев назад
Establishing an AI taskforce within your agency, Dale Bertrand
How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand
Просмотров 6010 месяцев назад
How an SEO agency is automating their internal workflow using AI tools, with Dale Bertrand
How agencies are navigating the legalities of AI use, with Sharon Toerek
Просмотров 4210 месяцев назад
How agencies are navigating the legalities of AI use, with Sharon Toerek
2 goats at the same time
Is there a way here so I can learn account management? please I want to learn but I don't know where to start
Is there a full video for this ma'am. I mean is this video part of a larger podcast?
I've got an interview for this role on Monday and I'd describe my self as a beginner in this field. Pleade enlighten me, should I go ahead with this?
This is great, so much valuable advice. Thanks Jonathan and Jenny (as always!). Darren @ Fellowship
So glad you enjoyed it Darren x
This is interesting but where would I find the transcripts? Not sure I've ever come across anything like that
this is so useful, I especially appreciate how you explained the different responsibilities 'hats' that account managers wear. You do this in such a digestible way!
You asked some great questions as host Jenny.
Thank you I appreciate that
very important video
Salespeople, all of us, must stop telling people what they want to hear and be willing to ask the hard questions so people are willing to get out of their EGO and look in the mirror. If salespeople reallly care about helping their prospects get the outcomes they both need and desire then we must be bold enough, once we have permission, to ask the really hard questions that 99% of salespeople will never, ever ask. Thanks Jenny for interviewing these 2 grumpy old sales people (tongue in cheek).
Haha thanks @mikeallisoncoaching
These 2 gents are fantastic. I love Marcus' point about "what am I not seeing? Why am I wrong? Who knows better than me?" This is why I continue to watch experts like this on RUclips, as it makes me a much better sales coaching and trainer. Thanks for the video.
Yes I agree they’re two of the best - and yes those questions are very profound. Thanks @mikeallisoncoaching
Buy my stuff!!!
Subscribed. This was excellent 💛
Thank you. They are superstars aren't they @Razorwireclouds5708?!
The Best 👌👌👌👌
Great job breaking this down. It definitely reflected my experience over the past 3 yrs
Thanks Jesseka glad it was useful!
GOLD!!!
Benjamin is the goat
My brain got fried. This is beautiful
My God this is some high level stuff. Extremely inspiring!
I'm so pleased you enjoyed it. They are the masters of selling!!
Another great podcast. Bring them on again!
They’re so good aren’t they Duncan?! I’ll try! 👍🏻
Great podcast, I appreciated the fact that you let him riff and ramble, only interjecting when appropriate. Very well done :)
Thanks for the feedback, I really appreciate it. Glad you enjoyed!
@@Accountmanagementskills great interview
Thank you Paul!@@paulashley3732
This is a Sales Master Class 👍
They are legends aren’t they @mma41?
Yes, so much gold here. Will have to watch this video several times with a notepad.
Great podcast. Honest feedback - I think most people like me would be able to relate to Benjamin more than Marcus. It's the way he explains the complex bits(psychology) with the most simple examples. Lots of golden nuggets for salesfolks and agency owners. And NO Benjamin, won't buy your stuff. I'll just keep stalking you over RUclips and LinkedIn and get everything I need(Just kidding,). Again Great show folks.
Haha thanks for taking the time to reply. That’s constructive feedback and I’m sure both will appreciate it.
Thanks for sharing your thoughts Nilesh. Everyone has their preferred learning style, and it's great Benjamin was able to provide explanations that resonated with you.
ASMR for account management
love this video!
Very thoughtfully explained.
Thank you
Benjamin🎉🎉🎉🎉🎉!!!!!
Me de kanbi hapi o wecs
hello thank you for this vedio , but i wanna to know the steps for be claver on this road
Hey lots of free podcast episodes talking about the role of an account manager in more depth here: accountmanagementskills.com/podcast/
So happy I found this video because none of this is being teached where I work. I work for a prominent company in the US as a BDR on the direct side and still found this video very helpful!
I'm so glad you found it useful!
Don’t stop I’m starting my position as a staffing agency account manager I would love some tips if you have some time.
Promo'SM
What questions does accounting manager needs to ask the persons you want your money to be sent to
AM and PM? Sounds like you get lunchtime in this role!
Ah, of course. Working lunch. Account Management by morning and Project Management after dining key accounts for lunch. That's what it is.
😂 Often feels that way.
I have a question, if the account manager is the person to deal with the client in order to understand their business and bring the insight to project manager then why a project manager need to communicate with the client?
I think a project manager is like an internal “Account manager” but they may manage a certain product line. So the customer could buy 3 different products from a company thru the account manager. And then you have a project manager for each of those product lines. So each project manager is better suited to answer questions against the product they manage. Customer don’t want to be asking different people, different questions.
Hi you can check out the difference between a PM and AM and how they work by listening to this interview with an AM/PM duo working in a digital marketing agency: accountmanagementskills.com/how-an-am-and-pm-work-together-in-a-digital-agency-with-kate-vines-and-kiorthe-aghoghogbe/. Hope it helps!
Great episode! Mike is a clear and concise speaker
Hi
More informative
How are you?
Hi
If you target our country then you will get more than better viewers. Because there are no teachers like you in our country.
I want to talk with you, because as far as I know, you are the best learner and teacher of this sector.
Hello, Your video is very helpful for my and other people
I’m so pleased to hear that thanks Bijoy. Mike certainly knows his stuff and explains it in a very clear way!
@@jennyplant62 yes you are right
I want to talk with you in zoom
I like how you defined the hats that AM's wear
Thanks Rochelle, glad it was useful
this is great
Thank you Virgilio
I totally agree with leaders showing their human side. It helps.
Thanks for taking the time to comment :-)
R.E.C.O.N. worth knowing for any A.M.
Yes absolutely agree!
Stunning cast. Thank you both for such an enlightening conversation. So many notes. Looking forward to the 101 link.
Thank you Jess. I’m glad you found it useful. Here’s the resource Roy created : ac.rogreen.repl.co/
Wow, what a valuable insight. This can be said for many a sales role.
Interesting stats, James.